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Play OverviewPlay Overview

Herd Mentality (2020) is a communication game where players aim to score points by sharing the same ideas as others. One person reads out a question, then everyone secretly writes an answer trying to match the most popular answer. It's unusual because the winning answers aim at what's popular rather than what's right.

You start by placing all the Cow tokens in the middle with the Pink Cow figure on top. Each turn, a question is read out and players secretly write down an answer that they hope matches everyone else's.

You take turns reading out your answers. If yours matches the majority you get a Cow token - the first to eight tokens wins. However, if you ever give a unique answer, then you take the Pink Cow and cannot win until you lose it - by someone else guessing an answer not matching anyone.

The result is a uniquely social game about knowing the people you are playing with and what they think. This lets you accurately predict their answers and score points and also have a laugh at how predictable (or not) they are.

Our examiner, Rob Prior, first checked Herd Mentality 2 years ago. It was re-examined by Jo Robertson and updated 5 months ago.
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Play StylePlay Style

This is a Communication game. You can play with 4 to 20 players in the same room. Best played with more than four people.

You can play this game in the following styles:


Learn to Play: This takes 1 minute to learn. When you first play:
  • Set a one-minute timer to limit the thinking and writing time.
  • Don't use the Pink Cow rule, to avoid overcomplicating the scoring.

Play Time: It takes between 1 minute and 3 minutes to play a round of this game. Playing time varies depending on how much time you give players to answer.

Age RatingsAge Ratings

Skill Level

6+ year-olds usually have the required skill to enjoy this game. Younger players need to write answers and be able to consider the opinions of others.

Content Rating

We rate this suitable for 3+ years-olds.


There are no additional in-game purchases, loot boxes, adverts or subscription costs.

DetailsGame Details

Release Date: 01/01/2020

Skill Rating: 6+ year-olds

Players: 4-20

Genres: Communication

Accessibility: 0 features documented (Tweet Developer )

Components: Cards, Placeables, Score Board and Tokens

Developer: Big Potato Games (@BigPotatoGames)

Taming Gaming Book Written by parents for parents, the database complements the in-depth discussion about video game addiction, violence, spending and online safety in the Taming Gaming book. We are an editorially independent, free resource without adverts that is supported by partnerships.

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